Are you looking for a new job?
If not, surely one of your friends is? Recession, savings, redundancies…apparently this isn’t the case in PR, or is it? Well, I’ve got a job interview tomorrow.
We all know what that means: reading up on the company, knowing what’s going on in the world and going through your own experience in order to know what to focus on during the interview. It’s all about selling yourself, but not like a prostitute of course.
If the unlikely case comes up that the interviewer asks you a question on a topic where your knowledge is non existent, start bridging. Bridging is great. Question about writing skills – bridge straight to…Maltesers, or any topic you can actually talk about.
Interviewer: “So, what work have you previously done, regarding online campaigns?”
Interviewee: “None, but look at that cloud there! It looks like a Malteser!”
Interviewer: “Tell me about the coverage you’ve managed to gain in the last two months.”
Interviewee: “That’s a great question, but don’t you wonder sometimes, when you eat Maltesers – what makes those things SO LIGHT?”
I’m sure you’re hired in both cases.
Bridging is a great skill and it’s even better if you manage to do that without your counterpart noticing. It’s very useful if you’re supposed to talk about something you haven’t got a clue about.
Step 2 – read up on the company, as mentioned before. If you present some knowledge about work that has been done in the past, you show awareness and interest. Check out the website, company blog, potential Social Media sites and more. Also, try finding scandalous videos about the CEO. If worse comes to worst, you can always blackmail them.
Step 3 – watch this video:
I know, there’s so much more to consider, but it’s way more fun watching Jessie J saving the world, isn’t it?
I’ll let you know how my job interview went – depending on the result of course.