PR at its finest: Lush’s Christopher North Range
Have you tried Lush’s new Christopher North shower smoothie? The product, named after Amazon UK’s MD Christopher North, is Lush’s most recent move against the retail giant damaging the cosmetic brand’s reputation – and a brilliant PR stunt.
The history in brief: Amazon has sold a range of “misleading” cosmetic products, making customers believe they were Lush products. Lush asked Amazon to take the fake products off their website 17 times, over three years, before taking the battle to court and winning.
The product description of the Christopher North shower smoothie includes a few digs such as “rich, thick and full of it” and is recommended for those with “a recent history of dry dull skin” and flows “straight to your fulfilment centre with its super saver delivery”. Not to forget the remark about Amazon’s controversial tax arrangements: “it’s not taxing to take care of your skin with this product, packed with Amazon Prime ingredients.” Brilliant.
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